The Ingredients You Want (and What to Avoid) in Clean Beauty

Clean beauty is about more than buzzwords. It’s about knowing what goes into your products — and onto your skin. At Serena Mood, we believe in full transparency and clean formulations. Here's what to look for, and what to skip:

Hero Ingredients We Love:

• Aloe Vera: Soothing, hydrating, and anti-inflammatory.

• Niacinamide: Brightens skin and minimizes pores.

• Rosehip Oil: Rich in antioxidants and supports skin regeneration.

Ingredients to Avoid:

• Parabens: Preservatives that may disrupt hormones.

• Sulfates (SLS/SLES): Harsh cleansers that strip the skin.

• Synthetic Fragrances: Can irritate sensitive skin and cause reactions.

How to Read a Skincare Label:

• Ingredients are listed in descending order by concentration.

• Look for recognizable plant-based extracts and avoid long chemical names that aren’t explained.

Our Promise: Every Serena Mood product is vegan, cruelty-free, and made with ingredients you can trust.

Start clean. Stay kind. Browse our clean beauty collection here